Posts Tagged ‘web design’

Posner Advertising Ramps Up Digital Services Capabilities

Established Industry Leader in Lifestyle Focused Marketing Increases Capabilities & Solutions for Impressive Client Roster

Posner Advertising, a full-service agency with the credentials, creativity and a passion for building and branding businesses, has been implementing an expansion of their digital marketing offerings. Known for marketing at the speed of change, the well-established agency takes on additional hires to drive a broad spectrum of integrated interactive offerings for their prestigious clients, including;

  • Web Design & Development
  • Branded Social Media Promotions & Pages
  • Video Marketing
  • Content Marketing
  • Inbound Blog Marketing
  • Social Media & Community Management
  • Behavioral Marketing
  • Mobile Application Development & Marketing
  • Email Marketing
  • Content Management Systems
  • Interactive Displays & Kiosks
  • SEM – Search Engine Marketing
  • SEO – Search Engine Optimization
  • Digital Media Planning
  • Custom Reporting and Analytics

Posner Advertising Digital Services


What the future holds…

With the unfolding of this new wave of offerings comes an exciting evolutionary step forward for Posner Advertising.  The agency will be continuing to cultivate their suite of digital services, and plans to make other strategic hires in the coming months.  Stay tuned, the agency will be releasing more news regularly as well as posting updates on their blog.

Posner Advertising, Inc., established in 1959, is a full-service agency headquartered in the Flatiron District of New York. They offer their clients the unique blend of extensive traditional experience and sophisticated digital marketing skills that has facilitated a long history of marketing success stories.  For sales and further inquiries, contact Bob Posner at 212-867-3900 or visit www.posnermiller.com

Site Rankings Now Impacted By Ad Placement

Site speed, keyword use and incoming links all impact a website’s ranking on Google and other search engines.  Now you can also add page layout to the list.

Google recently added a new page layout algorithm which can negatively impact your page rank.  In an effort to enhance customer experiences, Google plans to penalize sites with ads placed primarily at the top of a website.

The Right Ad Mix

According to Google, the new algorithm impacts less than 1% of searches.  Pop-ups, pop-unders and overlay ads are not considered in the new algorithm. Google stresses the change impacts only the sites that have a large number of ads above the fold (the area that users do not have to scroll down in order to read).

SearchMetrics regularly charts the page ranking losers impacted by Google algorithm changes. A few of the top sites recently dropping down in page rank include IMDB, Facebook, Rotten Tomatoes,   Read the rest of this entry »

Posner Advertising Website Redesign

Delivers Intimate Interactive Experience Utilizing the Latest Technology

FOR IMMEDIATE RELEASE

New York, NY, February 19, 2011 - Posner Advertising, the lifestyle-focused agency headquartered in New York, has launched a new website. The new site, featuring Web 2.0 capabilities and an innovative design, is a springboard for the agency’s aggressive, online marketing campaign to reach potential clients globally.

“The redesign of the website and its added features underlines the agency’s philosophy – ‘Marketing at the Speed of Change’ by helping new visitors understand the agency’s full range of services immediately,” says Juan Carlos Martinez, director of interactive marketing at Posner Advertising. “We wanted to create a website that encourages user immersion by blending sophisticated digital technologies with functional design, intuitive navigation and integrated social media networking sites.” The Posner website will deliver comprehensive search engine results and be totally compatible with all web and mobile devices.

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