Social Media Monitoring
Today, what a consumer has to say about a brand (positive or negative) should influence marketing decisions. Social media monitoring provides marketers the ability to listen to what their customers are saying. We monitor conversations and review positive/negative sentiment for your brand, clients, competitors and partners across social media channels such as blogs, wikis, micro-blogs, social networks, video/photo sharing sites and real-time alerts.
What a marketer extracts from this information and applies it to business objectives can shape the future perception of a brand. Knowledge is power.