Analytics & Tracking

Analytics & Tracking Services

Posner Miller’s TrakSource™ is a dynamic campaign performance tracking solution that traces response to specific elements of your marketing campaign reporting leads by day, creative and media source. It indexes the most successful campaigns and average duration of calls and has the ability to record calls for sales training.

The system helps clients manage and respond to inbound leads by providing such vital info as:

  • Number of leads per day
  • Index of the most successful campaigns
  • Average duration of inbound calls
  • Reports on leads/day/creative/media source
  • Indexes most successful campaigns
  • Average duration of inbound calls
  • Ability to record calls for sales training

Interactive Tracking

TrakSource™ also provides an ROI (return-on-investment) tool that calculates the cost-per-lead information for each campaign. With that information, clients can make educated adjustments in their media plans and spending on a real-time basis.