Posner CRM

Hotel Marketing and Customer Relations Management (CRM)

A custom database marketing support system provides a turnkey solution that helps you understand and manage relationships with your customers. This highly effective and flexible system enables you to market the right product, at the right time, to the right customer.

  • Control Panel for easy hotel access to reporting
  • Support for database analysis and reporting
  • Hosting and Data warehousing
  • Development of RFM models and customer clusters
  • Custom Report Development
  • Address standardization and CASS certification
  • Geo origin analysis
  • Marketing promotion tracking and reporting