Archive for the ‘Technology’ Category

Are you Missing out on Potential Customers?

Unlike a retail setting where you know customers have found you the minute they walk in the door, online customers can be searching for the products you offer 24/7 without you even knowing.

Every day consumers turn to the internet to research products and services.  As customers search online, businesses often miss out on the chance to engage potential customers because of missing elements on their company website. Read the rest of this entry »

B2B or B2C – 7 Reasons to Consider Social Media

Having a social media presence is no longer an option for most businesses. In today’s online environment, having a social media presence is as important as having a website. Savvy customers will look your business up not just on a general internet search but also on Twitter, LinkedIn or Facebook to see how often you update your pages and how responsive you are to customer comments and questions.

Although, social media is generally thought to be a business-to-consumer marketing channel, there is growing evidence that social media benefits B2B. A Hubspot 2010 State of Inbound Marketing Lead Generation Report states that B2B companies that blog generate 67% more leads per month than those who do not. In a BtoB 2012 B2B Social Media Marketing Report, B2B marketers were asked to choose the most important method used for their social media efforts. LinkedIn was chosen by 30% of respondents, followed by   Facebook (20%), blogging (19%), Twitter (16%) and YouTube (8%). Read the rest of this entry »

7 Elements of Viral Videos

In the last post, we focused on how online video advertisements enhance brand awareness, increase customer engagement and ad performance.  Whether you want your next ad to be like the Kia Soul Hamster or the T-Mobile Angry Birds Live, the power of viral videos is undisputed.

By definition, viral videos are videos that become popular through sharing on the internet through social media sites, video sharing sites and e-mail.  The appeal of creating a viral video is the possibility of having thousands of people talking about and sharing a video about your brand.

By the end of 2011, the Visible Measures 2011 Social Advertising report stated consumers had chosen to watch video ads over 5.6 billion times.  The same report stats 1 in 12 campaigns drove over one million views in 2011, 40 campaigns totaled over 10 million views and the average campaign generated 765,000 views. In 2009, the average view for a video ad campaign was approximately 460,000.   Read the rest of this entry »

Enhance Your Brand with Video Ads

The world of digital marketing continues to evolve and the internet has become just as important as print and television to advertisers. According to Nielsen, in 2011 over 274 million Americans have internet access, doubling the number of Americans with access in 2000. That number will keep growing as record sales of tablets and smartphones are on tap for 2012.

Once the star of online advertising, banner ads are losing their allure to more entertaining and engaging video ads.  Early on, static banners gave advertisers the chance to reach new customers and provided the ability to easily track web visits back to the ad source.  Banner ads were the staple and trusted choice for online advertising.   Things have changed. Read the rest of this entry »

Creating Cohesive Traditional & Digital Marketing Campaigns

A recent study by the CMO Council revealed that only 9% of senior-level marketers believe traditional ad agencies are excelling at extending digital services to their clients. Although some may find this study discouraging, the study reveals an incredible opportunity for ad agencies to improve communication with their clients on the services offered.

The survey also revealed aggravations marketers have with their ad agencies. The number one grievance cited by marketers in the study was that ad agencies often lack knowledge or understanding of their business.  Understanding a client’s business is an area that Posner Advertising excels in. Since 1959, we have provided creative solutions for healthcare, hospitality, real estate, retail and luxury markets. As mentioned in a previous blog post, Peter Posner stated “We take pride in serving these markets and continue to find and implement new ways to assist and educate our clients.”

As an ad agency we marry together digital and traditional marketing efforts to save  Read the rest of this entry »

Site Rankings Now Impacted By Ad Placement

Site speed, keyword use and incoming links all impact a website’s ranking on Google and other search engines.  Now you can also add page layout to the list.

Google recently added a new page layout algorithm which can negatively impact your page rank.  In an effort to enhance customer experiences, Google plans to penalize sites with ads placed primarily at the top of a website.

The Right Ad Mix

According to Google, the new algorithm impacts less than 1% of searches.  Pop-ups, pop-unders and overlay ads are not considered in the new algorithm. Google stresses the change impacts only the sites that have a large number of ads above the fold (the area that users do not have to scroll down in order to read).

SearchMetrics regularly charts the page ranking losers impacted by Google algorithm changes. A few of the top sites recently dropping down in page rank include IMDB, Facebook, Rotten Tomatoes,   Read the rest of this entry »

Tips for Providing Exceptional Customer Care Online

Providing customers with an exceptional customer experience is essential for luxury brands.  From the way staff greets customers to all of the efforts made to ensure every customer experience is outstanding, luxury brands have mastered delivering customer care that goes above and beyond. To date, only a handful of brands have figured out how to deliver this same level of care online.

A few of the ways your brand can deliver outstanding care online are highlighted below:

Listen to Online Conversations
Brands that have yet to fully embrace social media and digital marketing should at a very minimum start monitoring online brand conversations. Regularly search your brand online and use Google alerts to monitor conversations.  Use Twitter search or free tools such as Twendz to monitor how people are responding to your brand. You should also monitor blogs discussing your brand. Both Technorati and Google Blog search tools are good tools to use for monitoring any brand discussions happening in the blogosphere.

Create Memorable Customer Experiences Online
Most businesses have a strategy in place for providing exceptional customer experiences. This same focus needs to be delivered online. Brands can enhance customer experiences by providing interesting lifestyle content, sharing employee stories, inviting customers to share their own stories and sharing videos and photos that cater to the unique interests of your customers. Read the rest of this entry »

The Posner Advertising Team
Takes on iPhone Symphony

On June 21, 2011, the Posner Advertising team set out to the New York Stock Exchange to join other interactive community members taking part in a unique social experience called the iPhone Symphony. At exactly 11:45 p.m., scores of people gathered around in a circle and raised  their iPhones up high in the air, unifying a distinct and dense reverberating sound via an iPhone sound application developed by GROUP. The result was wondrous.

Posner Advertising participates in the iPhone Symphony by GROUP

10 Ways Ad Agencies Can Help With Social Media

By now, most businesses understand the steps involved in creating a social media campaign. They probably know how to create a blog, how to post on Facebook and how to Tweet. Some businesses might even know how to design their own online banner ads.

But with all these self-publishing tools, do businesses really know what to do after the creation process? That’s the concern with many of our clients.

Read the rest of this entry »

Television Advertising Tailored
For A Target Audience

Every year advertisers spend billions on television commercials. And every year advertisers lose millions of dollars on commercials tailored to large audiences. Why? Ads that don’t have optimal relevance on the majority of its receivers are wasteful ads.

Running a commercial on a major network is expensive and ineffective at reaching target audiences. The average price tag for a 30-second spot during the 2011 Super Bowl was approximately $3 million! Out of all the ads previewed during the Super Bowl, how many of those commercials were really of interest to its audience? This example may be extreme, so I’ll approach my argument from first hand experience. As a man, I am exposed to several cosmetics commercials each month. Each time an ad for Covergirl comes up, I immediately change the channel. Clearly, this is not effective advertising. Think about all of those marketing dollars Covergirl has wasted on the male audience?

A survey by the US Department of Labor states that Americans spend about 3 hours a day in front of the television. We also spend approximately 52 minutes of that time watching television commercials. So how do marketers capitalize on those 52 minutes and make better use of their advertising dollars? The answer to that question may lie in Google.

Read the rest of this entry »