Archive for the ‘Real Estate’ Category

Defining Luxury Branded Real Estate

When Peter and I went to Dubai to speak to international developers at Cityscape in 2007, I had the pleasure of touring the Baccarat residences. I was impressed with the level of detail and how its designers had successfully integrated the brand’s products throughout this property thereby reinforcing the brand dynamic.

baccarat residence interior

Baccarat Residence Paris

Branded real estate today leverages well-respected luxury brands and turns properties into destinations. Some industry insiders see “Retail Branded” properties as the next big thing, and project that they could become the norm as demand for high standards of design, amenities and service increase among consumers in the luxury market. These global endorsements of high-end brands for a certain echelon of hospitality and residential real estate have been licensed by several familiar brands including: