Creating Cohesive Traditional & Digital Marketing Campaigns

A recent study by the CMO Council revealed that only 9% of senior-level marketers believe traditional ad agencies are excelling at extending digital services to their clients. Although some may find this study discouraging, the study reveals an incredible opportunity for ad agencies to improve communication with their clients on the services offered.

The survey also revealed aggravations marketers have with their ad agencies. The number one grievance cited by marketers in the study was that ad agencies often lack knowledge or understanding of their business.  Understanding a client’s business is an area that Posner Advertising excels in. Since 1959, we have provided creative solutions for healthcare, hospitality, real estate, retail and luxury markets. As mentioned in a previous blog post, Peter Posner stated “We take pride in serving these markets and continue to find and implement new ways to assist and educate our clients.”

As an ad agency we marry together digital and traditional marketing efforts to save clients time, energy and costs associated of bringing a new creative partner up to speed.  A few of the digital marketing areas we excel in include:

1. Mobile Apps and Content Development. One strategic partner for both traditional and mobile efforts ensures your message is on target despite the delivery vehicle. From custom mobile apps to mobile marketing solutions that include short message service, multimedia messaging, in-game mobile marketing and location based services. We’re passionate about staying ahead of the curve to effectively deliver your message whether on a mobile device, computer screen or in the pages of a magazine.

2. Developing and following a clear marketing strategy. A marketing partner can help you find the best ways to integrate digital channels with traditional media. Offer advice on working with and managing content. Define analytics and metrics that define the success of your campaign. Keep marketing efforts focused and consistent.

3. Social Media Engagement and Buzz Building. We’ll help you engage customers in appropriate social media channels for your business and work to turn customers into your brand advocates.  Monitor online conversations and help you respond to both negative and positive comments in a timely fashion.

4. Manage multiple channels of marketing. Staying on top of marketing efforts in everything from print to e-mail can be overwhelming and time-consuming. As your partner, we can help you navigate the ever-changing world of digital marketing and traditional marketing to keep your brand in front of your customers without creating more work for you.

5. Search Engine Marketing. We are dedicated to providing constant campaign performance monitoring and insight results in extraordinary click through rates and a lower cost per lead. Our Search team was trained at Google and is supported by a dedicated Google account group in Mountain View, California. We’re proud to be among the first to participate in Google beta programs. Our campaigns successfully drive down cost-per-lead and cost-per-transaction.

Beyond providing fresh ideas and perspectives, we can help your business build a cohesive marketing strategy, whether traditional or digital, that delivers results.

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